The 12 Best AI Tools for Real Estate Agents in 2025

The real estate market is moving faster than ever, and staying competitive means embracing technology that works as hard as you do. Artificial intelligence isn't a futuristic concept anymore; it's a practical, powerful toolkit that top-producing agents are using right now to save time, win more listings, and close deals faster. From generating a perfect Comparative Market Analysis (CMA) in seconds to virtually staging a home with a single click, the right AI tools for real estate agents are revolutionizing every part of the job.

But with so many options flooding the market, how do you determine which platforms actually deliver on their promises and which are just passing trends? This guide is designed to cut through the noise and provide an in-depth, honest look at the best AI-powered solutions available today. We focus on real-world use cases, strengths, weaknesses, and exactly how to integrate these tools into your daily workflow to see immediate, measurable results.

We're moving beyond generic feature lists to give you the practical insights needed to choose the right tech stack for your specific business goals. Whether you're a listing agent needing compelling property descriptions, a buyer's agent creating personalized follow-ups, or a team leader aiming to streamline operations, you'll find a solution here. For agents looking to automate client-facing tasks like appointment booking and call handling, adopting an AI receptionist for small business can be an invaluable asset, freeing you up to focus on high-value activities.

Each profile in this comprehensive list includes pricing details, ideal user scenarios, screenshots, and direct links, making it easy to compare your options and invest wisely. Let's dive into the platforms that will help you work smarter, not harder.

1. Saleswise

Saleswise positions itself as a powerful, all-in-one AI toolkit specifically engineered for the modern real estate agent, particularly those focused on listings. It consolidates several critical, time-consuming tasks into a single, streamlined platform, making it a standout choice among the growing field of AI tools for real estate agents. The platform’s core strength lies in its ability to rapidly generate essential assets needed to win a listing and market a property effectively, from data analysis to visual enhancements and marketing copy.

Its most compelling feature is the 30-second AI Comparative Market Analysis (CMA). By leveraging live MLS data from across the U.S. and Canada, Saleswise generates a data-grounded, client-ready report almost instantly. This speed is a significant strategic advantage, allowing agents to prepare for listing appointments on short notice or even generate a CMA live with a potential client, demonstrating unparalleled market knowledge and responsiveness.

Key Features and Use Cases

Beyond the impressive CMA tool, Saleswise excels in visual marketing and content creation, offering a comprehensive suite of AI-driven features.

• AI Visualizations: The platform includes AI-powered virtual staging and room remodeling tools. Agents can upload photos of an empty or outdated room and instantly generate multiple design concepts, helping buyers visualize a property's potential and making listings far more appealing.
• Real Estate-Trained Copywriting: Unlike generic AI writers, Saleswise’s content generators are trained on real estate-specific language. This allows agents to create compelling property descriptions, persuasive follow-up emails, social media posts, and even video scripts that resonate with buyers and sellers.
• Centralized Asset Management: All generated CMAs, visuals, and copy are saved and organized within the platform, creating a reusable library of marketing assets for future listings and campaigns.

Practical Implementation

Saleswise is ideal for listing agents and teams who need to move quickly and present a polished, professional image. The platform's unified nature means agents don't have to subscribe to separate services for CMAs, virtual staging, and copywriting, simplifying workflow and reducing costs. While it has fewer third-party integrations than some legacy CRMs, its strength is its self-contained efficiency.

• Best For: Listing agents, agent teams, and brokerages wanting to standardize marketing and valuation assets.
• Pricing: Subscription-based plans are available, offering a single price for a wide range of core functionalities.
• Website: https://www.saleswise.ai/

2. Saleswise

Saleswise positions itself as a comprehensive, all-in-one AI toolkit specifically designed for listing agents and teams who need to move quickly and efficiently. Its standout feature is the ability to generate a data-grounded Comparative Market Analysis (CMA) in roughly 30 seconds, complete with active and sold comps pulled from live market data in the U.S. and Canada. This speed is a significant advantage for agents preparing for last-minute listing appointments.

Beyond CMAs, the platform integrates powerful visual and content creation tools. Agents can use its AI to virtually stage empty rooms or create remodeling visualizations to help clients envision a property's potential. Saleswise also includes a suite of real-estate–trained content generators for crafting everything from compelling listing descriptions and email campaigns to social media posts and open house flyers. This makes it one of the most versatile ai tools for real estate agents looking to consolidate their marketing tech stack.

Key Details & Use Cases

• Best For: Listing agents and teams needing a single subscription for CMAs, visuals, and marketing content.
• Pricing: A free trial is available. Paid plans start at $39/month for the Essentials package, with a Pro plan at $79/month offering more features and credits.
• Core Function: Rapid, data-driven CMA generation and client-ready reports.
• Unique Feature: Combining CMAs, virtual staging, remodeling concepts, and content creation within one unified interface saves significant time and subscription costs.

Our Take: While the quality of visual outputs depends on good source photos, the platform’s speed and breadth of features offer immense value. It’s a powerful asset for demonstrating market knowledge and marketing prowess directly in a client's living room. The lack of deep third-party CRM integrations is a minor drawback for those heavily embedded in other ecosystems.

Website: https://www.saleswise.ai/

3. HouseCanary

HouseCanary is a national property and market data platform that leverages AI for sophisticated property valuations. It's built for agents and investors who need deep, data-backed intelligence to support pricing strategies and market analyses. The platform's core strength lies in its Automated Valuation Models (AVMs), which provide instant property value estimates and comprehensive, client-ready PDF reports. This allows agents to quickly pull reliable data to justify a recommended list price or offer.

The platform goes beyond simple AVMs by offering in-depth neighborhood insights and the CanaryAI assistant, an interactive tool for exploring market trends and property specifics. This makes it one of the more analytical ai tools for real estate agents, focusing less on content creation and more on the quantitative side of the business. With nationwide coverage and downloadable reports, HouseCanary equips agents to present themselves as true market experts, armed with institutional-grade data.

Key Details & Use Cases

• Best For: Agents, teams, and investors who prioritize data-driven property valuation and in-depth market intelligence.
• Pricing: Plans include a free trial. The Pro plan is $69/month (billed annually), and a Teams tier is available for multi-user workflows.
• Core Function: Generating AI-powered property valuations (AVMs) and detailed, downloadable market reports.
• Unique Feature: The combination of an interactive AI assistant (CanaryAI) with robust, downloadable valuation reports provides a powerful one-two punch for both internal analysis and client presentations.

Our Take: HouseCanary excels at providing the hard data needed to build client trust and formulate a winning pricing strategy. The downloadable PDF reports are a huge asset for listing presentations. While the annual billing and plan structure can be slightly confusing on first look, the quality and depth of the valuation tools are undeniable for data-focused professionals.

Website: https://www.housecanary.com/

4. Restb.ai

Restb.ai is a computer vision platform that automatically analyzes and interprets property photos, acting as a powerful back-end engine for MLSs, portals, and large brokerages. Instead of agents manually tagging photos, Restb.ai’s technology identifies room types (kitchen, primary bedroom), architectural styles (modern, colonial), and specific features (granite countertops, stainless steel appliances). This automation drastically reduces manual data entry time and enriches listing data for better searchability.

Its technology goes beyond simple tagging; it can assess property condition, detect watermarks or duplicate images for MLS compliance, and even generate descriptive photo captions. By creating structured, high-quality data from images, it enhances property search accuracy and can improve AVM (Automated Valuation Model) precision. While individual agents typically access it through their MLS, it's one of the most foundational ai tools for real estate agents working behind the scenes to streamline the listing process and boost a property’s online visibility.

Key Details & Use Cases

• Best For: MLS organizations, portals, and large brokerages aiming to automate listing data entry and enhance search functionality for their agents.
• Pricing: Not a direct-to-agent subscription; pricing and access are determined by the MLS or brokerage partner that has integrated the technology.
• Core Function: AI-powered image analysis that automatically tags property photos with features, rooms, styles, and conditions.
• Unique Feature: Its wide adoption by MLSs across North America means many agents are already benefiting from its data-enriching capabilities without needing a separate subscription.

Our Take: Restb.ai is less of a hands-on tool for the average agent and more of an infrastructural advantage. Its greatest value lies in saving countless hours of administrative work at the MLS level, which translates to faster, more accurate listings for everyone. The primary limitation is that agents can't simply sign up; its availability depends entirely on their MLS or brokerage's partnerships.

Website: https://restb.ai/

5. Zillow Pro + Showcase Virtual Staging

Zillow is integrating AI more deeply into its ecosystem with Zillow Pro, a suite designed to unify follow-up tools, and Showcase listings, which feature on-demand AI Virtual Staging. This combination is particularly useful for agents already active on the Zillow platform who want to leverage the company’s vast user data and demand signals to enhance their listings and streamline client communication. The AI-powered tools aim to provide personalized outreach prompts based on a lead's specific behavior on the site.

The standout feature for listing agents is the AI Virtual Staging integrated directly into Showcase listings. This allows agents to quickly and easily populate empty rooms with furniture and decor, helping potential buyers visualize the space as a home. While not a standalone platform, its direct integration makes it one of the most convenient ai tools for real estate agents who are Zillow Premier Agent partners, eliminating the need for a separate staging service for their premium listings.

Key Details & Use Cases

• Best For: Zillow Premier Agents who want to enhance their listings and leverage Zillow’s lead data for smarter follow-up.
• Pricing: Access is tied to the Zillow Premier Agent program; Zillow Pro is being rolled out to partners.
• Core Function: AI-powered lead outreach suggestions and integrated virtual staging for Showcase listings.
• Unique Feature: Direct integration with Zillow's massive pool of buyer search data and user behavior, offering context-aware communication prompts.

Our Take: The convenience of built-in virtual staging is a major plus for enhancing Showcase listings quickly. However, the nationwide rollout of the full Zillow Pro suite is not expected until 2026, limiting its current accessibility. While some early users find the staging impactful, others feel the results can be modest compared to specialized third-party services.

Website: https://www.zillow.com/premier-agent/

6. Collov AI

Collov AI is an enterprise-grade virtual staging and photo editing platform built for speed and volume. It primarily serves agents and brokerages who need to process large batches of listing photos quickly, offering services like virtual staging, item removal, and day-to-dusk conversions. Its standout feature is its 10-second AI staging capability, which allows users to instantly visualize a room in multiple design styles, a massive time-saver for high-volume teams.

The platform is more than just a staging tool; it provides a comprehensive suite of photo enhancements. Agents can declutter spaces by removing unwanted furniture, improve image quality, and even generate virtual tours. This makes it one of the most powerful ai tools for real estate agents focused on optimizing property visuals at scale. For agents looking to enhance the quality of their listing photos, tools offering features like AI image upscaling tools can be incredibly valuable alongside Collov's broader editing suite.

Key Details & Use Cases

• Best For: Brokerages, teams, and high-volume agents needing a scalable, all-in-one solution for virtual staging and photo editing.
• Pricing: Operates on a credit-based subscription model. Plans start around $32/month for 20 credits, with higher tiers offering better per-credit value. A free trial is available.
• Core Function: High-speed, AI-powered virtual staging and a broad range of photo enhancements.
• Unique Feature: Enterprise-level API support and human-assisted, multi-angle staging services provide a scalable workflow for large organizations that basic tools cannot match.

Our Take: The economics of Collov AI are most compelling at higher volumes, making it an excellent choice for brokerages standardizing their marketing visuals. The credit system requires users to accurately forecast their needs, and promotional pricing can fluctuate. However, the sheer breadth of its editing toolkit and the quality of its high-resolution, watermark-free outputs provide a significant competitive advantage.

Website: https://collov.ai/

7. REimagineHome

REimagineHome focuses on the visual transformation of properties, offering a suite of AI-powered tools designed to help agents market listings more effectively. Its core strength lies in its ability to quickly generate multiple design possibilities, from virtual staging of empty rooms to complete landscape redesigns and exterior makeovers. Agents can remove clutter from photos, change seasons from winter to summer, or even add a virtual swimming pool to a backyard, providing clients with a powerful vision of a home's potential.

The platform operates on a credit-based system and supports batch uploads, allowing agents to process multiple images at once for efficiency. A conversational AI design companion can also help brainstorm ideas, making it a valuable creative partner. For agents who need to produce high-quality, aspirational imagery for listings and social media, REimagineHome is one of the most versatile visual ai tools for real estate agents available, covering both interior and exterior transformations with impressive speed.

Key Details & Use Cases

• Best For: Agents who want to create a wide range of visual marketing assets, from virtual staging to exterior renovation mockups.
• Pricing: Free credits are available for testing. Paid plans are credit-based, starting at $25/month for 40 credits, with higher tiers offering better per-image value.
• Core Function: AI-powered image editing for virtual staging, decluttering, and property redesigns.
• Unique Feature: The comprehensive scope of its editing tools, which includes exterior changes like landscaping, season swapping, and even adding pools, sets it apart from interior-only staging apps.

Our Take: The breadth of transformation options is a major advantage for creating compelling listing visuals. While the credit system can take a moment to get used to, the per-image cost becomes very reasonable on larger plans. It’s an excellent tool for agents who understand that selling the potential of a home is just as important as showing its current state.

Website: https://reimaginehome.ai/

8. Cloud CMA (Lone Wolf)

Cloud CMA is a well-established and trusted tool for creating professional, data-driven Comparative Market Analysis (CMA) reports. While not a native AI analytics platform in the same vein as some newer tools, it complements AI workflows by providing a polished, client-ready output. It pulls real-time data directly from your MLS to generate comprehensive reports, buyer tours, and property profiles that are branded to you or your brokerage, ensuring a professional touch on every document.

The platform's standout feature is Cloud CMA Live, an interactive presentation tool that allows agents to present their findings dynamically during virtual or in-person meetings. Instead of a static PDF, you get a live, web-based experience where you can adjust comps and pricing on the fly. This focus on presentation and professional reporting makes it one of the essential ai tools for real estate agents who need to translate raw data and AI-driven insights into a compelling, easy-to-understand client presentation.

Key Details & Use Cases

• Best For: Agents and brokerages that want a proven, reliable system for creating polished, MLS-connected CMA reports and live presentations.
• Pricing: Often included as a member benefit through local MLS or Realtor associations. Direct pricing is available upon request.
• Core Function: Generating branded, client-facing CMA reports, buyer tours, and property reports using live MLS data.
• Unique Feature: The Cloud CMA Live function transforms static reports into interactive, real-time presentations, allowing for collaborative pricing discussions with clients.

Our Take: Cloud CMA excels at the final step: presentation. It’s an agent-proven workhorse with broad MLS connectivity that ensures report accuracy. While it leans more on presentation automation than deep AI analysis, it’s the perfect tool for taking AI-generated pricing strategies and packaging them into a persuasive, professional format that wins listings.

Website: https://cloudcma.com/

9. Structurely

Structurely acts as a dedicated AI inside sales agent (ISA) for real estate teams, designed to handle the critical but time-consuming task of lead qualification and long-term nurturing. It engages new leads 24/7 via text and voice, asking qualifying questions and nurturing them for months until they are ready to transact. Its standout capability is the live-transfer feature, where the AI instantly connects a conversation-qualified, high-intent lead directly to a live agent, ensuring no opportunity is missed.

The platform is built to work alongside existing CRMs, pulling in leads and pushing conversation data back to maintain a single source of truth. Agents can use custom scripts to ensure the AI's conversations align with their brand voice and qualification criteria. This makes Structurely one of the most powerful ai tools for real estate agents aiming to solve the lead follow-up problem at scale, freeing up human agents to focus exclusively on appointments and closing deals rather than chasing cold leads.

Key Details & Use Cases

• Best For: Teams and brokerages that need to automate initial lead response and long-term follow-up without hiring more ISAs.
• Pricing: Pricing is volume-based. It requires a one-time $1,500 setup fee and a minimum 3-month commitment. Carrier and compliance fees may also apply.
• Core Function: 24/7 lead engagement, qualification, and appointment setting via AI-powered text and voice conversations.
• Unique Feature: The live-transfer of hot, qualified leads from the AI directly to an agent’s phone provides a seamless handoff that maximizes conversion rates.

Our Take: Structurely is an investment, but for teams generating a high volume of leads, it can deliver a significant ROI by ensuring every lead is touched instantly and nurtured consistently. The setup fee and minimum commitment make it better suited for established teams rather than solo agents, but its ability to function as a tireless digital ISA is a game-changer for operational efficiency.

Website: https://www.structurely.com/

10. Lofty (formerly Chime)

Lofty, the platform formerly known as Chime, is an end-to-end real estate ecosystem designed for growth-focused teams and brokerages. It integrates a powerful CRM with IDX websites, lead generation, and sophisticated marketing automation. The platform's AI shines through its "Smart Plans," which are dynamic, multi-touch workflows that automate lead nurturing through personalized emails, texts, and task reminders for agents. This allows teams to manage a high volume of leads without sacrificing personal touch.

Unlike single-purpose tools, Lofty aims to be the central operational hub for a real estate business. Its AI analyzes lead behavior on the IDX site, such as saved properties and viewing frequency, to trigger relevant follow-up campaigns automatically. This makes it one of the most comprehensive ai tools for real estate agents who want to connect lead capture directly to long-term, automated nurturing sequences within a single, unified system. The platform also includes team management features like lead routing and performance analytics to ensure accountability.

Key Details & Use Cases

• Best For: Real estate teams and brokerages that need a scalable, all-in-one CRM and marketing automation platform.
• Pricing: Pricing is customized based on team size and required features, typically starting in the several hundred dollars per month range. A demo is required for a specific quote.
• Core Function: AI-powered lead nurturing and marketing automation (Smart Plans) tied directly to an IDX website and CRM.
• Unique Feature: The deep integration between its IDX website, CRM, and AI-driven communication workflows provides a seamless lead-to-close experience that is difficult to replicate with separate tools.

Our Take: Lofty is a powerhouse for teams ready to invest in a unified system. Its strength is in its holistic nature, but this also means a steeper learning curve and higher cost than niche tools. Some user reviews mention inconsistent customer support and extra fees for certain add-ons, which are important considerations before committing.

Website: https://www.lofty.com/

11. PropStream

While not a generative AI platform in itself, PropStream serves as the critical data engine that powers sophisticated AI-driven marketing strategies. It provides nationwide property data and advanced analytics, allowing agents to build hyper-targeted prospecting lists for farming, off-market lead generation, and niche marketing. Think of it as the fuel for your AI outreach tools; you can identify motivated sellers and then use other AI writers to craft personalized outreach messages.

The platform’s strength lies in its comprehensive filtering capabilities, letting you find properties based on equity, ownership status, pre-foreclosure, and dozens of other criteria. Its Lead Automator feature can then monitor these lists and notify you of changes, while integrated skip tracing provides homeowner contact information. For agents leveraging ai tools for real estate agents to automate communication, PropStream delivers the high-quality, targeted data needed to make those campaigns effective and profitable.

Key Details & Use Cases

• Best For: Agents and investors focused on proactive, data-driven prospecting and finding off-market opportunities.
• Pricing: A 7-day free trial is available. The Essentials plan is $99/month, with a Team plan at $249/month for multiple users and increased quotas.
• Core Function: Nationwide property data search, list building, and lead automation.
• Unique Feature: The sheer depth of its filtering options and list automation makes it unparalleled for creating highly specific prospecting lists that feed directly into AI-powered outreach workflows.

Our Take: PropStream has a definite learning curve and is best suited for agents committed to active prospecting rather than casual use. However, for those looking to build a scalable lead-generation machine, the quality of its data is top-tier. Combining its lists with AI-powered dialers or email tools creates a powerful and modern prospecting system.

Website: https://www.propstream.com/

12. Writor

Writor is a purpose-built AI content generator laser-focused on solving one of the most time-consuming tasks for agents: writing compelling property marketing copy. It moves beyond generic AI chatbots by using a model trained specifically on real estate language, ensuring outputs are optimized for MLS compliance and marketing effectiveness. Agents simply input key property details, and the platform generates everything from detailed listing descriptions to social media posts, email newsletters, and even video scripts in about 60 seconds.

The platform’s strength lies in its simplicity and direct application to an agent's daily workflow. By offering multiple tones (e.g., Luxury, Professional, Modern) and length options, it allows for quick customization without the need for complex prompt engineering. This makes it an ideal solution for agents who want to reclaim hours spent staring at a blank page, making it one of the most practical ai tools for real estate agents dedicated purely to content creation.

Key Details & Use Cases

• Best For: Individual agents and teams who want to rapidly produce high-quality, on-brand marketing copy for listings.
• Pricing: A free 7-day trial is available with unlimited generations. The paid plan is $29/month.
• Core Function: Generating MLS-optimized listing descriptions and a full suite of marketing content.
• Unique Feature: Its specialized, real-estate-trained AI model produces more relevant and effective copy than general-purpose tools like ChatGPT, significantly speeding up the writing process.

Our Take: Writor excels at its core promise: fast, relevant, and well-written real estate copy. While its focus is narrow (it's not an all-in-one CRM or visual tool), it executes its function exceptionally well. The quality of the output is directly tied to the detail of the input, so providing rich property information is key to getting the best results.

Website: https://writor.ai/

Top 12 AI Tools for Real Estate Agents: Comparison

Putting It All Together: Choosing the Right AI Tool for Your Real Estate Business

Navigating the landscape of emerging technology can feel like a daunting task, but as we've explored, the right AI tools for real estate agents are not just futuristic concepts; they are practical, powerful solutions available today. From generating hyper-personalized client communications with Saleswise to creating stunning virtual staging with Collov AI or REimagineHome, these platforms are designed to solve the specific, time-consuming challenges that define an agent's daily grind. The goal isn't to adopt every single tool on this list, but to strategically identify and implement the one or two that will deliver the most significant return on your investment of time and resources.

The journey to integrating AI begins with a simple, honest assessment of your current business operations. Where are your biggest bottlenecks? What tasks consistently pull you away from dollar-producing activities like showing homes, negotiating deals, and building relationships? By pinpointing these pain points, you can align them with the solutions we've detailed.

A Strategic Framework for Choosing Your AI Co-pilot

To move from reading this article to taking meaningful action, consider this simple framework. It’s designed to help you select the most impactful AI tools for real estate agents based on your unique business needs, client base, and growth objectives.

1. Identify Your Primary Bottleneck:

   • Lead Nurturing & Follow-up: If you struggle with consistent, personalized follow-up, an AI chatbot or lead nurturing assistant like Structurely or Lofty (Chime) could be a game-changer, ensuring no lead ever falls through the cracks.
   • Content & Marketing Creation: For agents who spend hours writing listing descriptions, social media posts, or email campaigns, a generative AI tool like Writor or the comprehensive content features within Saleswise can reclaim dozens of hours each month.
   • Market Analysis & Valuations: If creating detailed CMAs and market reports is a major time sink, platforms like Cloud CMA, HouseCanary, or the market analysis functions in Saleswise offer a path to instant, data-driven insights.
   • Listing Presentation & Visualization: To make your listings stand out and help buyers visualize a property's potential, AI staging tools from Zillow Pro, Collov AI, or REimagineHome are low-cost, high-impact solutions.

2. Evaluate Your Budget and Scalability:
   While some tools offer free tiers or trials, others require a significant monthly investment. Consider your current budget and the potential ROI. A tool that automates lead follow-up might pay for itself with just one converted lead, making it a sound investment. Start small, prove the concept, and then scale your AI toolkit as your business grows.

3. Prioritize Ease of Implementation:
   The best tool is one you will actually use. Look for platforms with intuitive user interfaces, strong customer support, and seamless integrations with your existing CRM and other software. Many of the tools listed, particularly those built specifically for real estate, are designed for quick adoption by agents who are not tech experts.

Moving Forward: From Automation to Augmentation

Ultimately, the most profound shift offered by AI in real estate is not just about automating tedious tasks; it’s about augmenting your own skills and expertise. These tools handle the repetitive, data-heavy work, freeing you to focus on the human elements of the business that AI cannot replicate: building trust, providing empathy, and offering strategic, nuanced advice to your clients. By embracing the right technology, you are not replacing your role but elevating it, transforming yourself into a more efficient, responsive, and data-empowered real estate professional. Start with one problem, test one solution, and witness the tangible impact it can have on your productivity and profitability.

Ready to see how a dedicated AI assistant can transform your client communication and market analysis? Saleswise is an all-in-one platform designed specifically for the modern real estate agent, helping you generate instant CMAs, craft personalized client emails, and create compelling marketing content in seconds. See how you can save time and close more deals by starting your free trial at Saleswise today.