Free Open House Sign-In Sheet and Feedback Form

What to put on an open house sign-in sheet

A sign-in sheet has one job: tell you who came through the door so you can follow up. Put the property address and the date at the top so the sheet still makes sense a month later. Then give each visitor one row with their name, email and phone number, and a column that asks whether they are already working with an agent. That last column tells you who you can help with their search and who to leave to their own agent.

Keep the columns few and the rows tall enough to write in. Five columns is plenty on a letter page. If you want more, like whether a visitor is pre-approved or how they heard about the open house, turn those columns on in the tool above and the rest get a little narrower. Your name, brokerage and contact details go at the bottom, so visitors know who is hosting and you get the sheet back if it goes missing.

Open house feedback form questions to ask

A feedback form, also called an open house questionnaire or survey, asks visitors what they thought of the home on their way out. Short wins: visitors will answer five to eight questions with a tick, and skip a page of open boxes. These are the questions the tool includes:

• Overall impression on a scale of 1 to 5.
• The price: a bit high, about right, or a good value.
• What did you like most? and What would you change? in a line or two each.
• Could you see yourself living here? Yes, maybe, or no.
• Are you working with an agent? and When are you hoping to move?
• Optional: how the home compares with others they have seen, whether they are pre-approved, and comments for the seller.

Agents hosting a broker open house can use the same form for other agents: the price and condition questions are the ones a listing agent most wants another agent's view on.

Sign-in sheet or feedback form: which do you need?

Most agents use both. The sign-in sheet sits by the door and catches everyone, because it takes ten seconds. The feedback form goes on a table near the exit for visitors who are happy to say more. Ask for it in person as people leave, and frame it as a favor to the sellers. You will get far more answers than from a stack left on the counter.

How to use open house feedback with your seller

Count the answers rather than quoting single comments. "Seven of the twelve groups said the price felt high" is easier for a seller to hear than one visitor's opinion, and it gives you a fair starting point for a price talk. The same goes for condition: if several people mention a dark kitchen or a dated bathroom, that is worth fixing in the photos or with virtual staging before the next weekend. If price keeps coming up, back the conversation with fresh comps from a CMA.

After the open house

Follow up the same day while the visit is fresh, starting with anyone who rated the home highly and is not working with an agent. Mention something they wrote on the form so your message does not read like a template. For wording, see these real estate follow-up email templates, and for your next event, these open house ideas for realtors. Need something to hand out at the door? Saleswise makes an open house flyer from just the address.