Skip to content
Saleswise
Start free

Cloud CMA vs RPR vs Saleswise

Cloud CMA and RPR help you build a CMA. Saleswise builds it for you.

Cloud CMA is a paid report builder on your MLS login. RPR is the free data tool in your NAR dues. Saleswise is an AI agent: type an address and it pulls the comps, prices the home, and explains its reasoning. Then you change anything by just asking.

Start freeSee the side-by-side

Free plan every month. $39/mo for unlimited, or try unlimited for $1 for 7 days.

Comps on a map around 1483 Highland Oaks Dr
1483 Highland Oaks Dr · Suggested list price$1,185,000Range $1,160,000 – $1,220,000
8 comps
1520 Highland Oaks Dr5 bd · 4 ba · 0.4 mi · Sold Sep 18
Sold$1,175,000
88 Ridgecrest Way5 bd · 4 ba · 0.6 mi · Listed 12 days
Active$1,219,000
305 Laurel Bend Ct4 bd · 4 ba · 0.9 mi · Pending
Pending$1,160,000

Three reasons agents switch

Cloud CMA and RPR help you put a report together. Saleswise builds the CMA itself.

It does the first draft.

Type an address and let it run. The agent finds the home, pulls the comps, throws out the bad ones, and prices it. You come back to a finished CMA, not a blank template.

You talk to it. You don’t click through it.

Ask why a comp made the cut. Tell it to drop one, add the new roof, or show a range. It makes the change and re-checks the price.

It points out what you’d miss.

Records disagree on square footage? It picks one and tells you which. A comp looks off? It says so and keeps it from steering the price.

Watch the agent work

This all happens after you type the address, before you touch anything.

  1. 1

    Finds the home

    MLS listing data and property records. No MLS login.

  2. 2

    Searches the market

    Sold in the last year, plus pending and active.

  3. 3

    Throws out misfits

    Wrong type, wrong story count, 55+, duplicates.

  4. 4

    Picks up to 8 comps

    A mix of sold, active, and pending. Closest first.

  5. 5

    Prices it

    Checks comps against value estimates and market stats.

  6. 6

    Tells you what it found

    Conflicting records, outliers, a missing bed count.

Just ask.

Talk to your CMA the way you’d talk to a sharp assistant. It answers, makes the change, and re-checks the price.

  • “Why these comps?”Walks you through each one and what it did to the price.
  • “Drop the pending one.”Excludes it and re-checks the number.
  • “It’s 5 beds, not 4.”Fixes the subject and rebuilds the comps around it.
  • “Search out to 2 miles.”Runs the search again with the wider radius.
  • “Show a range instead.”Puts a low-to-high range on the report.
  • “Write a cover letter for the Garcias.”Drafts it from the comps and price you kept.

How they stack up

Where Cloud CMA or RPR wins, we say so.

Saleswise vs Cloud CMA vs RPR feature comparison
FeatureSaleswiseCloud CMARPR
Getting started
Who can use itAny agentAgents with a supported MLSREALTORS® only (NAR members)
Start a CMA from just an addressYesNot listedSearch the property, then build a report
Where the data comes fromMLS listings and property records, no loginYour MLS login, including more than oneMLS partnerships and public records; your MLS and agent ID on your profile
The analysis
AI picks the comps and drops misfitsYesNot listedAI CMA in the mobile app scores comps; you confirm
Suggested priceWith the reasoning shownSuggested list price pageRVM® estimate you can refine
Flags conflicting records and outlier compsYesNot listedNot checked
Working with it
Ask questions about any comp or the priceYesNot listedNot listed
How you make changesTell it in chatTemplate and page builderCheckboxes and sliders
AI-written cover letter and market summaryYesNot listedNot listed
Presenting
Print-ready reportDownloadable PDFPrint and digitalBranded PDF reports
Live presentation mode with a drawing toolNot listedYesNot checked
Brokerage-wide templates and brand controlsYour own name, photo, and companyYesNot checked
Neighborhood, school, and market reportsNot listedNot checkedYes
Beyond the CMA
Staging, flyers, and listing copyAll in the same planListing flyersProperty Flyer report
Buyer tours with routes and drive timesNot listedYesNot checked
Automated home-value updatesNot listedHomebeat, where availableNot checked
Mobile appWebsite onlyNot checkediOS and Android

A dash means the feature isn’t on that product’s public pages (Cloud CMA as of September 2026, RPR as of November 2026). “Not checked” means we couldn’t confirm it either way.

What it costs

Published prices, not a quote for your MLS or brokerage.

Saleswise

$39/mo

Unlimited AI CMAs, staging, flyers, listing descriptions, and emails. No per-report fees. The free plan includes 3 CMA replies a month, and you can try unlimited for $1 for 7 days.

Start free

Cloud CMA + Homebeat

$49/mo

Or $499 a year, as published by Lone Wolf in January 2026, with a free 14-day trial. Many MLSs include Cloud CMA with membership, so check yours first.

RPR

$0 extra

Included in your yearly NAR dues, with no paid upgrades. Only REALTORS® can sign up, with their NAR member ID.

Which one fits you

Pick Saleswise if

  • You want the CMA drafted for you, not assembled.
  • You would rather ask and tell than click through pages.
  • You want staging, flyers, and listing copy in the same $39 plan.

Pick Cloud CMA if

  • Your MLS already includes Cloud CMA, or you want to search from your own MLS login.
  • You present live on a TV or a Zoom call, or you run buyer tours.
  • Your brokerage needs locked-down templates across offices.

Pick RPR if

  • You’re a REALTOR® and want property, neighborhood, and school data at no extra cost.
  • You’re fine picking and rating comps yourself, or using the AI CMA in its phone app.
  • You want a free tool before paying for any CMA software.

Questions agents ask

Cloud CMA vs RPR: which is better for a CMA?

It depends on what you want from it. RPR is included in NAR dues and is strong on property, neighborhood, and school data, but only REALTORS® can use it. Cloud CMA is a paid report builder that runs on your MLS login, with live presentations and buyer tours. In both, you do most of the comp work. Saleswise is the one that drafts the CMA for you and takes edits in chat.

Is RPR free?

For REALTORS®, yes. NAR says RPR is included in yearly dues with no extra cost and no paid upgrades. Agents who aren’t NAR members can’t sign up.

How much of the CMA does Saleswise do on its own?

The whole first draft. From an address, it finds the home, searches recent sold, pending, and active listings, drops comps that don’t fit, picks up to eight, and sets a suggested price with the reasoning shown. You review it and change whatever you want.

What can I change by chat?

Almost anything in the CMA. Include, exclude, or add comps by address or MLS number. Search a wider radius. Set the price or show a range. Add dollar adjustments for a new roof or a remodel. Correct the beds or square footage and it rebuilds. Ask for a cover letter or a market summary.

Does Cloud CMA have an AI chat?

Not that Lone Wolf publishes. Their Cloud CMA pages describe branded reports built from MLS data in a few clicks, a live presentation mode, and print or digital delivery. We found no chat that answers questions about comps or edits the CMA.

Do I need to connect my MLS?

No. Saleswise pulls MLS listing data from the public sites it’s syndicated to, plus property records, so there’s no login to connect. If you want to run the search inside your own MLS login during the appointment, Cloud CMA is built for that.

Can I try them before paying?

Yes. Saleswise has a free plan with 3 CMA replies every month, and you can try unlimited for $1 for 7 days, then $39 a month, cancel anytime. Lone Wolf offers a 14-day Cloud CMA trial, and many MLSs include Cloud CMA with membership. RPR costs nothing extra if you’re a REALTOR®.

Let the AI pull your next CMA.

Type an address. Get comps, a price, and a report you can talk to.

Start free
Sources

Cloud CMA details come from public Lone Wolf and Cloud CMA pages, read in September 2026. RPR details come from NAR and RPR pages, read November 6, 2026. Saleswise details come from the product itself.