The 12 Best CMA Software for Realtors in 2025: A Deep Dive

In today's competitive real estate market, a generic, slow-to-produce Comparative Market Analysis (CMA) just doesn't cut it. Clients expect speed, accuracy, and a professional presentation that instills confidence and justifies your commission. The right CMA software transforms this crucial task from a time-consuming chore into a powerful, data-driven listing tool. It's the difference between telling a seller what their home might be worth and showing them, with conviction, a pricing strategy designed to win.

But with so many options available, how do you choose the one that truly fits your workflow, budget, and client presentation style? From all-in-one AI-powered marketing suites to robust tools baked directly into your MLS, the choices can be overwhelming. This guide is designed to cut through the noise and provide clarity. We have meticulously reviewed and analyzed the 12 best CMA software for realtors, moving beyond marketing claims to deliver an honest assessment of their core strengths, hidden weaknesses, and specific use cases.

This comprehensive resource will help you find the perfect match to elevate your business, whether you're a solo agent needing to create fast, beautiful reports or a team leader standardizing your brokerage's presentation materials. For each platform, we provide a detailed breakdown, screenshots, direct links, and practical insights. While many CMA tools offer some level of automation, to further explore how AI-powered tools can give real estate agents a competitive edge in marketing and client communication, consider dedicated solutions like Biziagent Ai. Let’s find the software that will become your new secret weapon.

1. Saleswise: The AI-Powered Speedster for Modern Agents

Saleswise establishes itself as a front-runner by combining incredible speed with a suite of AI-powered tools that extend far beyond a traditional Comparative Market Analysis. Its core strength lies in generating a comprehensive, client-ready CMA report in roughly 30 seconds, a game-changer for agents who need to provide accurate pricing intelligence on the spot. By tapping into live market data across the U.S. and Canada, the platform ensures the comps are current and relevant, forming a solid foundation for your pricing strategy.

What truly sets Saleswise apart is its integrated, multi-tool approach. It's not just a CMA generator; it's a complete listing and marketing assistant designed to streamline an agent’s entire workflow. This platform is arguably the best CMA software for realtors who value efficiency and want a robust toolkit without subscribing to multiple services.

Key Strengths & Use Cases

• Instant Pricing for Listing Appointments: Walk into a potential client's home, input the address, and have a detailed CMA ready for discussion before your coffee is brewed. This empowers you to answer the "What's my home worth?" question with data-backed confidence instantly.
• Enhanced Listing Presentations: Use the built-in AI virtual staging and room remodel tools to show sellers the true potential of their property. Transform a dated kitchen or an empty room into a compelling visual, helping clients see past clutter and envision a quick sale.
• Automated Marketing Content: From crafting compelling listing descriptions that highlight key features to drafting follow-up emails and social media posts, Saleswise provides content trained on top-producer materials, saving you hours of creative work.

Platform Analysis

Limitations to Consider

While Saleswise is a powerful, modern tool, agents should be aware of a few points. As a newer platform, it may not have the deep, legacy MLS integrations that some established competitors offer. Furthermore, while the AI-generated outputs are incredibly sophisticated, they should always be reviewed and refined with your specific market knowledge. Currently, the platform is web-based, lacking a dedicated native mobile app for on-the-go access. To see how it stacks up against other options, you can find a more in-depth discussion about its place among top-tier real estate CMA software on the Saleswise blog.

Website: https://www.saleswise.ai

2. Saleswise (AI CMA + marketing suite)

Saleswise distinguishes itself by leveraging AI to dramatically accelerate the comparative market analysis process. It's designed for agents who need to move quickly, generating a comprehensive, client-ready CMA report in about 30 seconds. This platform isn't just a valuation tool; it's an integrated marketing suite that supports the entire listing lifecycle.

Beyond its rapid CMA generation, Saleswise provides a robust set of AI-powered tools. Agents can instantly create virtual staging mockups and digital room remodels, helping clients visualize a property's potential without the cost of physical staging. The platform also includes an extensive library of agent-trained content generators for emails, listing descriptions, social media posts, and even phone scripts, all infused with live market data for both the U.S. and Canada.

Key Features and Pricing

Saleswise is one of the best CMA software for realtors who value an all-in-one solution. Its strength lies in combining speed with marketing utility.

• Best For: Solo agents, teams, and brokerages wanting a fast, AI-driven platform that bundles pricing intelligence with built-in marketing content and visuals.
• Pricing: Offers transparent, flat-rate monthly or annual subscriptions with unlimited usage. Pricing is available directly on their site and includes a cancel-anytime policy.
• Pros: The time-to-CMA is exceptionally fast, and the broad toolset (AI staging, content creation) offers significant value in a single subscription.
• Cons: As a newer brand, it lacks the long-standing integration history of some MLS-native vendors. Access is web-based, with no dedicated native mobile app currently listed in app stores.

Website: https://www.saleswise.ai

3. Cloud CMA by Lone Wolf

Cloud CMA by Lone Wolf has established itself as a go-to tool for agents who prioritize polished, presentation-ready reports. Its core function is to transform raw MLS data into beautifully designed and branded CMAs, buyer tours, property reports, and flyers. The platform is built around creating a professional and compelling client experience, moving beyond simple data sheets to deliver a polished narrative.

A standout feature is "Cloud CMA Live," an interactive presentation mode that allows agents to present their findings to clients online using live MLS data. This dynamic approach helps agents guide clients through the market analysis in real-time, making the process more engaging and transparent. This focus on presentation quality makes it a staple for agents who frequently conduct formal listing appointments. For a deeper understanding of the valuation process itself, you can learn more about how to do a comparative market analysis.

Key Features and Pricing

As one of the most established options, Cloud CMA is one of the best CMA software for realtors looking for deep MLS integration and proven report-building capabilities. Its strengths are in presentation and wide-scale availability.

• Best For: Agents, teams, and brokerages that want highly polished, brandable reports and interactive client presentations with strong MLS integration.
• Pricing: Varies significantly based on your MLS or brokerage. It is often available as a member benefit or at a discounted rate, with direct-to-consumer pricing being higher.
• Pros: The platform has a large installed base, ensuring wide MLS availability and a broad integration ecosystem with CRMs and other tools. Outputs are consistently high-quality and client-ready.
• Cons: Pricing can be inconsistent and may pose a cost/value concern depending on your plan and access method. The best pricing is often tied to MLS/brokerage availability, which may not be an option for everyone.

Website: https://cloudcma.com

4. Realtors Property Resource (RPR) by NAR

Realtors Property Resource (RPR) is an exclusive benefit for members of the National Association of REALTORS (NAR), providing a powerful national property database at no additional cost. It’s a comprehensive data platform designed to help REALTORS create detailed property reports, market analyses, and client-ready CMAs using robust, nationwide parcel-centric information for both residential and commercial properties.

The platform integrates deep layers of data, including public records, MLS information, tax data, and market trends. RPR offers both a step-by-step CMA wizard for detailed analysis and a newer, AI-assisted CMA beta on mobile for quick, on-the-go valuations. This makes it a versatile tool for agents who need to perform in-depth research for a listing presentation or quickly generate a value estimate while in the field. To get the most from the data, agents should be familiar with the fundamentals of the sales comparison approach.

Key Features and Pricing

RPR stands out as one of the best CMA software for realtors because it is a core member benefit, eliminating any extra subscription cost. Its strength lies in its vast, integrated dataset and reporting capabilities.

• Best For: NAR members who need a powerful, data-rich CMA and reporting tool without an additional software subscription, including those working in both residential and commercial sectors.
• Pricing: Included as a member benefit for all REALTORS, meaning there is no extra charge to use the platform.
• Pros: Nationwide data coverage and robust reporting tools for buyers and sellers are included with NAR membership. The mobile app with an AI-assisted CMA is a strong feature for modern workflows.
• Cons: Access is restricted to NAR members only. The sheer depth of data and features can present a short learning curve for new users to master all its capabilities.

Website: https://www.narrpr.com

5. ToolkitCMA (Realty Tools)

ToolkitCMA from Realty Tools is a long-standing and trusted presentation builder, deeply integrated with MLS systems across North America. It specializes in creating highly polished, brand-consistent marketing materials, moving beyond just the CMA to include comprehensive pre-listing packages, buyer tours, property flyers, and more. Its core strength lies in its extensive library of templates and powerful branding controls, making it a go-to for franchises and brokerages aiming to standardize their marketing collateral.

The platform is designed for agents who prioritize professionalism and a consistent brand image in their client-facing documents. With dozens of customizable templates, users can quickly generate everything from a detailed comparative market analysis to a complete buyer’s presentation. The workflow is straightforward and familiar to many industry veterans, emphasizing reliability and comprehensive report generation over the more recent interactive or AI-driven approaches seen in newer software.

Key Features and Pricing

ToolkitCMA is an excellent choice for agents and brokerages that need a reliable tool for creating a wide array of branded marketing documents, including robust CMAs. It is one of the best CMA software for realtors who value template variety and brand control.

• Best For: Agents, teams, and especially brokerages seeking a unified solution for creating professionally branded CMAs, presentations, and flyers with extensive MLS integration.
• Pricing: Pricing is typically offered through brokerages or MLS providers, but individual subscriptions are also available. Users should contact their sales team for specific quotes.
• Pros: Its simple, familiar workflow is paired with powerful templating and branding capabilities. The platform boasts a broad and stable MLS interface history, and it includes phone and email support.
• Cons: The user interface and design style feel more traditional when compared to newer, interactive CMA tools. The best value is often realized when deployed at the brokerage level rather than through individual subscriptions.

Website: https://www.toolkitcma.com

6. MoxiPresent (MoxiWorks)

MoxiPresent is an enterprise-grade presentation platform that extends far beyond a typical CMA builder. As part of the broader MoxiWorks suite, it is designed for brokerages seeking to standardize marketing collateral and brand identity across all agents. It excels at creating a wide variety of polished, data-driven presentations, including CMAs, listing proposals, buyer tours, and property reviews.

The platform's core strength is its brand control, allowing brokerage leadership to create and distribute approved templates and content pages. This ensures every agent's output meets a high standard of quality and consistency. Agents can pull from shared page libraries, integrate testimonials, and embed other web content directly into their live, interactive presentations, creating a comprehensive and professional client experience.

Key Features and Pricing

MoxiPresent is one of the best CMA software for realtors operating within a brokerage that has adopted the MoxiWorks ecosystem. It prioritizes brand governance and seamless integration over standalone functionality.

• Best For: Large teams and multi-office brokerages that require centralized control over branding, templates, and presentation content.
• Pricing: Typically sold as part of the MoxiWorks suite at the brokerage level. It is generally not available for individual agent purchase, so pricing is based on enterprise contracts.
• Pros: Excellent enterprise-level branding and template controls. The platform is mature, offering a polished workflow for printing, emailing, and presenting live. It integrates deeply with other MoxiWorks products.
• Cons: Access is usually restricted to agents whose brokerage has a contract; it's not a direct-to-consumer tool for solo agents. Custom design work and initial setup can add significant cost and implementation time.

Website: https://www.moxiworks.com

7. CoreLogic Matrix CMA (via your MLS)

For many agents, the most accessible and familiar CMA tool is the one already built into their Multiple Listing Service. CoreLogic Matrix, a widely used MLS front-end, includes a native CMA module that leverages direct access to listing data. Agents can generate a Quick CMA for fast analysis or dive into a more comprehensive 360 CMA, which pulls data from both active listings and off-market tax records for a fuller picture.

This platform is not a standalone purchase but an integrated feature of an agent's existing MLS subscription, making it a zero-additional-cost option. Its primary advantage is its seamless integration with the core functions of the MLS, from listing input to client portals. Recent UI enhancements in certain markets are beginning to modernize the interface, adding features like one-click comparable finders to streamline the workflow.

Key Features and Pricing

As a built-in utility, Matrix CMA is one of the best CMA software for realtors who prioritize function and data accuracy directly from the source over presentation flair.

• Best For: Agents who need a functional, no-cost CMA solution and prefer working within their familiar MLS environment without third-party software.
• Pricing: Included with your standard MLS subscription if your association uses the CoreLogic Matrix platform. There is no separate fee.
• Pros: Seamless integration with live MLS data, no extra cost, and trusted by the industry. System-wide upgrades are managed and rolled out by the MLS.
• Cons: The features, interface, and availability of modern tools vary significantly between different MLS associations. The final reports often lack the customization and professional polish found in dedicated, paid CMA presentation tools.

Website: https://kb.crmls.org/kb/matrixcmas/

8. CoreLogic Realist (property intelligence + comparables)

CoreLogic Realist is less a dedicated CMA presentation tool and more a powerful property intelligence platform that produces comparable reports. Often integrated directly into an agent's MLS portal, it excels at merging deep public record data-like tax history, mortgage details, and parcel boundaries-with live MLS listing information. This fusion allows agents to conduct forensic-level research for farming, prospecting, and developing a data-rich foundation for their pricing recommendations.

The platform is designed for agents who need to tell a comprehensive story about a property and its surrounding market, not just present a price. It offers thematic maps with hazard layers, equity data, and even predictive analytics like a "Sell Score" in its newer versions. While it generates printable, branded reports including comparables and market trends, its primary strength is in the robust data it provides to inform the CMA, making it one of the best CMA software for realtors who prioritize deep market analysis.

Key Features and Pricing

Realist's value is in its comprehensive, behind-the-scenes data that fuels a more informed and defensible market analysis.

• Best For: Agents who need in-depth property and owner data for prospecting and want a research tool that complements their primary CMA software.
• Pricing: Typically included as a core benefit with an agent's MLS subscription, making it a cost-effective data source for many realtors.
• Pros: Access to extensive public records and tax data is unparalleled. Excellent for farming and market storytelling, and its inclusion in many MLS memberships provides significant value.
• Cons: The final CMA-style reports are more data-centric and less polished than dedicated presentation tools. Feature sets and availability can vary significantly depending on the specific MLS contract.

Website: https://corporate.onekeymls.com/products/realist

9. Paragon MLS CMA (ICE Paragon)

For real estate agents whose MLS is powered by Black Knight's Paragon system, the built-in CMA module is often the most direct and cost-effective solution. Integrated directly into the MLS workflow, it allows agents to create detailed comparative market analysis reports without needing a separate subscription. It offers a full CMA wizard that guides users through every step, from selecting the subject property and comparables to making adjustments and choosing a final presentation layout.

Paragon’s system is designed for flexibility, providing both a comprehensive CMA workflow and faster options like EasyCMA and Quick CMA. These streamlined versions are ideal for on-the-fly pricing discussions or when a full, detailed report isn't immediately necessary. The platform also includes a CMA Summary view and mobile-friendly updates, making it a functional tool for agents working in the field who need quick access to pricing data.

Key Features and Pricing

As an integrated MLS tool, Paragon is some of the best CMA software for realtors who prioritize direct data access and no additional costs over third-party bells and whistles. Its main strength is its native convenience.

• Best For: Agents and brokers who already use Paragon as their primary MLS system and need a reliable, no-cost tool for generating standard CMA reports.
• Pricing: Included as a core feature within the standard Paragon MLS subscription provided by a local real estate association or board.
• Pros: No extra cost, as it's part of the MLS package. The EasyCMA feature is excellent for quickly generating pricing analyses for informal client conversations.
• Cons: The user interface and design polish can feel dated compared to modern standalone software. Feature availability and specific templates are dependent on the local MLS's configuration.

Website: https://help.paragonrels.com/Overviews/CMA/MLS_Paragon_CMA.htm

10. Remine Agent (CMA 360)

Remine positions itself as a powerful, data-driven prospecting platform that is often delivered directly through an agent's MLS. Its built-in "CMA 360" feature is designed to be an integrated part of an agent’s daily workflow, allowing them to search both MLS and off-market comps to produce branded, client-ready PDF reports. The platform's real strength is connecting property valuation directly to lead generation and client management.

The ecosystem goes beyond just CMAs, incorporating proprietary Buy/Sell Scores to help agents identify potential leads, along with client portals and chat functions to manage communication. For agents whose MLS provides deep integration, Remine serves as a central hub for prospecting, analysis, and client engagement, often complemented by a functional mobile app and additional marketplace tools. This makes it one of the best CMA software for realtors who want their tools tightly bundled with their core MLS data.

Key Features and Pricing

Remine’s value is heavily tied to its integration within an agent's existing MLS subscription, making it a convenient and data-rich option.

• Best For: Agents who want to combine their CMA process with powerful, data-layered prospecting tools and prefer working within their MLS-provided ecosystem.
• Pricing: Varies significantly by MLS. It is often included as a basic member benefit, with a "Pro" version available as a paid add-on. Check your local MLS marketplace for specifics.
• Pros: Strong integration with MLS data, powerful prospecting layers to identify potential sellers, and a simple CMA workflow embedded directly in the platform.
• Cons: Availability, features, and pricing are inconsistent across different markets. Some features have been sunset in certain areas, and it may require an extra fee where it's not included.

Website: https://www.remine.com

11. Homebot for Agents

Homebot approaches the CMA from a different angle, focusing on client nurture and lead generation rather than direct report building. It’s an engagement platform that automates the delivery of personalized monthly home equity and market digests to homeowners and buyers. This consistent, data-rich outreach keeps agents top-of-mind and proactively prompts clients to request a professional valuation when they see their equity position change.

Instead of being a tool you use to build a CMA from scratch, Homebot is the engine that creates the demand for them. It works by sending valuable, branded reports that build trust and demonstrate your market expertise over time. The platform includes lead capture pages, a client-facing mobile app, and video messaging capabilities, turning a passive database into an active source of listing opportunities. It’s a scalable system designed to generate high-intent CMA requests from your sphere of influence.

Key Features and Pricing

Homebot is one of the best CMA software for realtors who want to generate opportunities rather than just create reports. It excels at long-term, automated client nurturing that leads to listings.

• Best For: Agents and teams focused on nurturing their database at scale and generating a consistent flow of inbound CMA and listing appointment requests.
• Pricing: Monthly subscription model. Pricing is often reduced or subsidized when agents co-market with a lending partner through the platform.
• Pros: Highly effective at nurturing leads and generating listing opportunities from an existing database. The co-marketing feature with lenders makes it very cost-effective, and it's easy to set up and deploy at scale.
• Cons: It is not a CMA builder. Agents will need a separate tool to create the full comparative market analysis once Homebot generates the lead.

Website: https://www.homebotapp.com

12. HouseCanary

HouseCanary provides sophisticated valuation and forecasting data, positioning itself as a high-authority data source rather than a traditional CMA builder. It focuses on delivering accurate Automated Valuation Models (AVMs), detailed property reports, and market forecasts that agents can use to supplement and validate their own market analysis. The platform is built for agents who want to ground their pricing strategy in robust, analytics-driven insights.

Instead of a step-by-step CMA creation workflow, HouseCanary offers on-demand, interactive valuation reports and downloadable AVM PDFs. These resources are excellent for supporting listing presentations or having data-backed pricing conversations with clients. For teams and brokerages, HouseCanary provides scalable solutions, including API access for custom integrations and portfolio analytics to track market trends across multiple properties.

Key Features and Pricing

As a data-centric tool, HouseCanary is some of the best CMA software for realtors who prioritize accuracy and predictive analytics to inform their pricing. Its strength is in the quality and depth of its property valuation data.

• Best For: Analytical agents, teams, and brokerages who need a powerful data companion to their existing CMA process for enhanced accuracy and forecasting.
• Pricing: Plans are structured with specific on-demand report allowances per month. Agents should monitor usage to avoid potential overage fees on lower-tier plans.
• Pros: The data quality and forecasting capabilities are top-tier, with scalable plans and nationwide coverage. API options offer advanced integration possibilities for tech-savvy teams.
• Cons: It is not a classic MLS-style CMA workflow; it serves best as a data source to support a CMA, not create one from scratch. Users must be mindful of report limits on their chosen plan.

Website: https://www.housecanary.com

Top 12 CMA Software for Realtors

Making Your Final Decision: It's About Workflow, Not Just Features

Navigating the landscape of comparative market analysis tools can feel overwhelming. We've explored a dozen powerful options, from the AI-driven marketing powerhouse of Saleswise to the robust, member-benefit data engine of Realtors Property Resource (RPR). We’ve compared the presentation-focused polish of Cloud CMA and MoxiPresent against the direct, MLS-integrated functionality of CoreLogic Matrix and Paragon. The key takeaway is clear: the "best" CMA software isn't determined by the longest feature list, but by how seamlessly a tool integrates into your unique business workflow.

Your final choice should be a strategic one, directly addressing the biggest friction points in your current process. Are you spending hours manually pulling comps and designing reports when you could be prospecting? A tool that prioritizes speed and automation should be at the top of your list. Do you feel your presentations lack the professional, high-impact visuals needed to win competitive listings? A platform with an emphasis on beautiful, interactive design is your answer.

Aligning Your Needs with the Right Solution

The most effective way to move forward is to audit your own business needs and client expectations. Think about the last five listing presentations you gave. Where did you excel, and where did you feel under-equipped? This self-assessment will help you filter the options we've discussed and identify your top contenders.

Consider these distinct agent profiles and see which one resonates most with you:

• The Tech-Forward Agent: You need more than just a CMA. You want an end-to-end solution that drafts a report, generates marketing copy, builds a property website, and creates social media content in minutes. For you, the best CMA software for realtors is an integrated ecosystem.

  • Top Contenders: Saleswise (AI CMA + Marketing), MoxiPresent (within the MoxiWorks suite)

• The Presentation-Focused Pro: Your brand is built on delivering a premium, consultative client experience. You need stunning, interactive, and highly customizable reports that tell a compelling story and position you as a market authority.

  • Top Contenders: Cloud CMA, ToolkitCMA

• The Data-Driven Analyst: You believe that the most accurate valuation comes from digging deep into the data. You want access to comprehensive property records, historical data, school zones, and market trends, and you aren't afraid to spend time refining your analysis.

  • Top Contenders: Realtors Property Resource (RPR), CoreLogic Realist, HouseCanary

• The Efficient Traditionalist: You value speed and simplicity. You need a reliable, no-frills tool that is already integrated into your daily MLS workflow, allowing you to generate accurate CMAs quickly without learning a new system.

  • Top Contenders: Your native MLS CMA tool (CoreLogic Matrix, Paragon), Remine Agent (CMA 360)

Actionable Steps to Your Final Choice

You've absorbed the information; now it's time to act. Don't let analysis paralysis stall your progress. Follow this simple, three-step plan to make a confident decision.

1. Shortlist Your Top 2-3: Based on the profiles above and our in-depth reviews, select the two or three platforms that seem to be the best fit. Don't overcomplicate it; go with your gut instinct.
2. Commit to the Free Trial: Nearly every paid software on this list offers a free trial or a live demo. This is the single most important step. Schedule time in your calendar to build a real CMA for a current or past listing in each platform. Pay attention to the user experience. Is it intuitive? Does it save you time or create more headaches?
3. Evaluate the Output: Once you've created your test CMAs, compare them side-by-side. Which report would you be most proud to present to a client? Which one most effectively communicates your pricing strategy and expertise?

Ultimately, the right CMA software is a force multiplier. It takes your market knowledge and presents it in the most professional, persuasive, and efficient way possible. It frees up your time, enhances your credibility, and directly contributes to winning more listings. By investing the time to choose the right tool now, you are making a powerful investment in the future growth and success of your real estate business.

Ready to see how AI can transform your CMA process and marketing efforts in a single click? Discover why agents are choosing Saleswise to create stunning, data-rich CMAs and generate a complete suite of marketing materials in under a minute. Explore how the industry's leading AI-powered platform can help you win more listings and reclaim your time by visiting Saleswise today.