The 12 Best CRM for Real Estate Teams in 2025

A real estate team is an engine, and the right CRM is its operating system. It's the central hub that manages leads, tracks deals, automates follow-up, and provides the data-driven insights needed to scale. Without a powerful, team-centric CRM, you risk lead leakage, inconsistent client experiences, and a severe lack of visibility into agent performance. This guide cuts through the marketing noise to analyze the best CRM for real estate teams, focusing on the features that matter most for collaboration, accountability, and sustainable growth.

We'll move beyond generic feature lists to provide an honest assessment of each platform's strengths, limitations, and ideal use cases. You will see how top platforms like Follow Up Boss, kvCORE, and BoomTown stack up for different team structures, from nimble duos to expanding brokerages. Many of these platforms are all-in-one solutions that also serve as some of the 12 Best Lead Generation Software for Real Estate, combining lead capture with robust management capabilities.

This resource is designed to help you find the perfect command center to drive your team's success. Each review includes screenshots, direct links, and practical insights to help you make a confident, informed decision.

1. Follow Up Boss

Follow Up Boss operates less like a traditional CRM and more like a central command center for a modern real estate team. Purpose-built for team collaboration and lead management, it excels at distributing, tracking, and converting leads at scale. It distinguishes itself by being an open platform, designed to integrate seamlessly with your existing tools rather than forcing you into a closed, all-in-one ecosystem. This makes it one of the best CRM for real estate teams focused on building a best-of-breed technology stack.

The platform's strength lies in its powerful, yet intuitive, team-focused features. Advanced lead routing rules, shared team inboxes, and a native dialer with group texting capabilities ensure no opportunity falls through the cracks. Team leaders get a clear view of agent performance and ROI with detailed reporting dashboards, fostering accountability and data-driven coaching.

Key Details & Use Case

• Best For: Growth-oriented teams (from 2 to 200+ agents) that generate leads from multiple sources and require a robust hub to manage communication and conversion. Its strong Zillow integration makes it a top choice for Premier Agent teams.
• Pricing: Plans start at $57/user/month (billed annually) for the "Grow" tier. The popular "Pro" and "Platform" tiers offer more advanced features and are priced at $416 and $833 per month for 10 users, respectively.
• Pros: Team-centric design, extensive 250+ integration library, and transparent, flexible pricing without long-term contracts.
• Cons: It is not an all-in-one solution, so you will need a separate website/IDX provider. The native dialer is an add-on for the entry-level plan.
• Website: https://www.followupboss.com

2. kvCORE (Inside Real Estate)

kvCORE positions itself as an end-to-end platform, moving beyond a simple CRM to offer a complete ecosystem for brokerages and large teams. It integrates a smart CRM, IDX websites, and a "Marketing Autopilot" to create a cohesive lead-to-close system. The platform is engineered with enterprise-level needs in mind, featuring robust controls for multi-office and multi-team hierarchies. This focus makes it a powerful choice for organizations looking to standardize their tech stack and manage operations from a single source of truth.

Its distinction lies in the AI-infused behavioral automation that drives lead nurturing and scoring, helping agents prioritize their most engaged prospects. For team leaders, this means smarter lead routing and deeper performance analytics. This comprehensive approach to technology, combining front-end marketing with back-office integrations like Brokermint, is why many consider it one of the best CRM for real estate teams operating within a larger brokerage framework. Its automation supports various lead generation strategies for real estate agents, ensuring follow-up is consistent.

Key Details & Use Case

• Best For: Brokerages or large teams within a brokerage seeking an all-in-one platform with strong hierarchical controls, lead generation tools, and deep marketing automation.
• Pricing: Pricing is not publicly listed and is provided via a personalized demo and quote. Access is often provided through the brokerage.
• Pros: Enterprise-grade support and governance, a large native integration ecosystem and marketplace, and robust routing and reporting designed for teams within brokerages.
• Cons: Can be overly complex for smaller teams not needing enterprise features. The ideal use case is when your brokerage participates; solo access can be limited.
• Website: https://insiderealestate.com/kvcore-platform/

3. BoomTown

BoomTown offers a comprehensive real estate platform that combines lead generation, an IDX website, and a predictive CRM into one tightly integrated ecosystem. It is engineered for high-volume teams and brokerages that want an all-inclusive system to attract, manage, and convert leads. The platform’s key differentiator is its focus on the entire lead lifecycle, from initial ad click to closing, often supported by its "Success Assurance" concierge service that qualifies leads for agents.

The system is built around data and predictability. Features like the "Opportunity Wall" use algorithms to surface the most engaged leads, helping agents prioritize their time effectively. Team leaders benefit from a mature set of tools for accountability and pipeline management, making BoomTown one of the best CRM for real estate teams that are ready to scale and invest heavily in a unified lead-to-close solution. For insights on nurturing these prospects, learn more about how to follow up with leads effectively within a powerful system like this.

Key Details & Use Case

• Best For: Established, high-producing teams and brokerages looking for an all-in-one lead generation and conversion platform. Its growth-stage packaging (Launch, Core, Grow) is designed to scale with a team’s success.
• Pricing: Pricing is not publicly listed and requires a custom quote based on market size and team needs. It is considered a premium, high-investment platform.
• Pros: A mature, all-in-one ecosystem for high-volume teams, clear packaging designed for different growth stages, and a powerful predictive CRM to prioritize agent activity.
• Cons: Premium pricing can be a significant investment. The platform delivers the best ROI when its entire suite of tools is utilized, which can be complex to adopt.
• Website: https://boomtownroi.com

4. Lofty (formerly Chime)

Lofty, the platform formerly known as Chime, offers a comprehensive, all-in-one solution that combines a CRM with an IDX website and a full suite of marketing automation tools. It positions itself as a modern, AI-enhanced command center for real estate teams looking to consolidate their technology stack. The platform is built around an AI sales assistant that nurtures leads, qualifies prospects, and books appointments, freeing up agents to focus on high-value client interactions. This integrated approach makes it one of the best CRM for real estate teams that want a single system to manage everything from lead generation to closing.

Team management features are a core component, with advanced lead routing, performance dashboards, and AI-powered forecasting to predict future business. The integrated dialer, along with deep email and SMS integrations, ensures all communication is tracked within the CRM. By providing the website, lead capture, and follow-up engine in one package, Lofty aims to reduce tool sprawl and simplify a team's daily operations.

Key Details & Use Case

• Best For: Mid-to-large-sized teams and brokerages seeking a powerful, AI-driven, all-in-one platform to manage their website, lead generation, and client relationships without juggling multiple software subscriptions.
• Pricing: Pricing is customized and provided upon requesting a demo. It typically varies based on team size, desired features, and the specific bundle of services required.
• Pros: True all-in-one solution (CRM + IDX + marketing), powerful AI assistant and forecasting features, and robust team-specific reporting and management tools.
• Cons: The recent rebrand from Chime can cause confusion. Pricing is not transparent, and the comprehensive feature set might be more than a very small team needs.
• Website: https://lofty.com/real-estate/crm

5. CINC (Commissions Inc.)

CINC (Commissions Inc.) offers a powerful, all-in-one platform for real estate teams that want a predictable pipeline of leads integrated directly into their CRM. It's not just a software solution; it’s an ecosystem combining a turnkey paid-lead engine for Google and Facebook, IDX websites, and a robust CRM. This holistic approach makes it an excellent choice for teams aiming to scale aggressively with a system where lead generation and lead nurturing are managed by a single vendor.

The platform is designed around the concept of "pipeline management," providing tools like a built-in dialer, AI-driven nurturing, and extensive training resources to maximize conversion. CINC distinguishes itself with hands-on, U.S.-based support and a strong community, including live training and masterminds. This focus on both technology and professional development makes it one of the best CRM for real estate teams dedicated to mastering paid lead conversion.

Key Details & Use Case

• Best For: Teams and multi-location brokerages that want a fully integrated, turnkey lead generation and management system and are prepared to invest in a paid-lead strategy.
• Pricing: Pricing is quote-based and considered premium. It typically involves a monthly platform fee plus a separate, managed ad-spend budget.
• Pros: Turnkey paid-lead pipeline and CRM from one provider, high-quality live training and community resources, and scalable packages for growing organizations.
• Cons: Higher price point than many competitors, ROI is dependent on committing to the platform's paid-lead programs, and lead-gen results can vary by market and budget.
• Website: https://www.cincpro.com

6. Sierra Interactive

Sierra Interactive provides a tightly integrated solution that pairs high-performance IDX websites with a robust, team-centric CRM. It’s designed for teams who want to generate their own leads through strong SEO and pay-per-click (PPC) campaigns and manage them within a single, cohesive system. The platform excels at converting traffic into opportunities with features like an embedded dialer, automated lead routing, and sophisticated follow-up sequences. This integrated approach makes it a strong contender for the best crm for real estate teams focused on building a powerful, self-contained lead generation and management machine.

The platform provides team leaders with clear visibility into agent activity and lead source ROI through detailed accountability dashboards. By combining lead generation tools directly with the CRM, it eliminates many of the integration headaches found elsewhere. This allows teams to focus on lead conversion rather than managing disparate tech tools, offering a streamlined workflow from first click to closing.

Key Details & Use Case

• Best For: Teams that prioritize organic and paid lead generation and want an all-in-one website and CRM solution to manage the entire lead lifecycle. It's ideal for brokerages wanting to provide a powerful tech platform to their agents.
• Pricing: Plans are published and tiered, starting at $500/month for up to 5 users. The "Growth" plan is $800/month for 10 users, and the "Expansion" plan is $1,100/month for 15 users.
• Pros: Published team-oriented pricing, well-regarded IDX website and SEO performance with optional PPC management, and detailed reporting on lead flow and ROI.
• Cons: The dialer is a paid add-on for the base plan, and SMS/MMS quotas apply. It has a smaller integration library compared to more open platforms.
• Website: https://www.sierrainteractive.com

7. Real Geeks

Real Geeks offers a comprehensive platform that bundles an IDX website with a robust CRM, creating a cohesive lead generation and management system. It’s designed for teams who want an integrated solution that captures leads and immediately provides the tools to nurture them. The platform’s strength lies in its focus on agent productivity, particularly through mobile-first follow-up and behavior-triggered notifications that empower agents to engage with prospects at the perfect moment.

The system includes tools like AI-powered texting, a built-in dialer, and automated market reports to keep agents in front of their database. While it functions as a strong all-in-one platform, it also offers flexibility by connecting to other CRMs via Zapier and API Nation, making it a versatile choice for teams with specific technology preferences. This blend of integration and flexibility makes it one of the best CRM for real estate teams aiming for streamlined lead flow.

Key Details & Use Case

• Best For: Teams that need a tightly integrated website and CRM to generate and convert online leads. It's especially effective for agents who rely heavily on their mobile phones for follow-up and want real-time alerts on lead activity.
• Pricing: Pricing is not publicly listed and often requires a consultation. Costs typically include a one-time setup fee and a monthly subscription that can vary based on the number of users and any add-on services like their lead generation programs.
• Pros: Strong mobile follow-up experience with real-time behavior triggers, flexible connections to other CRMs if needed, and a large U.S. user base with proven playbooks.
• Cons: Lead-generation outcomes can vary by market, requiring due diligence. Exact monthly costs and package inclusions often require contacting the sales team directly.
• Website: https://www.realgeeks.com

8. Wise Agent

Wise Agent has carved out a niche as a highly practical and affordable real estate CRM that prioritizes function over flash. It provides a comprehensive suite of tools, including contact and lead automation, transaction management, and marketing capabilities like landing pages, all under one roof. Its core appeal lies in its straightforward approach and commitment to user support, making it an excellent starting point for teams looking to implement their first centralized system without a hefty investment.

The platform is built with team collaboration in mind, offering permissions and shared assets that allow leaders to distribute leads and monitor agent activity effectively. While the user interface is more utilitarian than some modern competitors, its strength is its reliability and the sheer breadth of features offered at its price point. For teams that value robust, all-in-one functionality and accessible live support, Wise Agent presents a compelling value proposition that is hard to beat.

Key Details & Use Case

• Best For: Small to mid-size teams and independent brokerages seeking a cost-effective, all-in-one solution with exceptional customer support. It's ideal for those standardizing their first team-wide CRM.
• Pricing: A single plan at $49/month for up to 5 users, with an annual option at $499. Additional users can be added. A 14-day free trial is available.
• Pros: Very low cost of entry with month-to-month terms, 24/7 live support is uncommon at this price point, and it offers strong value for small teams standardizing on one CRM.
• Cons: The user interface feels dated compared to newer platforms. Advanced features like a full SMS suite are paid add-ons, and per-user fees can add up for larger teams.
• Website: https://wiseagent.com

9. Top Producer

Top Producer is one of the industry's longest-standing CRM platforms, offering a comprehensive suite of tools built around deep MLS connectivity. It focuses on providing agents and teams with the resources needed for the entire client lifecycle, from initial lead capture with automated responses to post-close follow-up. Its key differentiator is the popular Market Snapshot report, which leverages direct MLS data to provide clients with hyper-local, branded market updates, positioning agents as neighborhood experts.

The platform integrates contact management, automated SMS and email workflows, and built-in transaction management into one system. For team leaders, Top Producer provides straightforward, published pricing bundles designed for specific team sizes, which simplifies budgeting and onboarding. This combination of established features and predictable pricing makes it a reliable choice for teams looking for a traditional, all-encompassing real estate CRM.

Key Details & Use Case

• Best For: Established teams and brokerages that value deep MLS integration and want a familiar, all-in-one system for lead nurturing and transaction management. Ideal for those who heavily use market reports as a core part of their value proposition.
• Pricing: The "Pro" plan starts at $129/user/month. Team bundles are available, starting at $249/month for up to 5 users and scaling to a 25-user bundle at $649/month.
• Pros: An established brand with extensive MLS connectivity (320+ boards), straightforward team pricing bundles, and a familiar, feature-rich toolset.
• Cons: Some users report a dated user experience and a notable learning curve. The pricing can be steep for solo agents or smaller teams, and certain advanced integrations may come as optional add-ons.
• Website: https://www.topproducer.com/pricing

10. Propertybase (Lone Wolf)

Propertybase, now part of the Lone Wolf suite, leverages the power of Salesforce to deliver an enterprise-grade real estate platform. It’s less of an out-of-the-box CRM and more of a deeply customizable operating system for large, multi-office brokerages and teams. Its strength is its ability to create a unified system that connects your website, CRM, marketing, and crucial back-office transaction management through the Lone Wolf ecosystem.

The platform is designed for organizations that require intricate workflows, listing and portal feed integrations, and seamless connectivity to transaction and accounting tools. Because it’s built on Salesforce, the potential for custom reports, dashboards, and automated processes is nearly limitless. This makes it one of the best CRM for real estate teams with complex operational needs and the resources to manage a powerful, tailored system.

Key Details & Use Case

• Best For: Large brokerages and enterprise-level teams that require deep customization, advanced reporting, and a fully integrated front-office to back-office solution.
• Pricing: Pricing is not publicly listed and requires a custom quote based on team size and specific needs. Expect enterprise-level investment.
• Pros: Unmatched customization potential via Salesforce, strong integration with Lone Wolf's transaction and accounting software, and highly scalable for multi-office organizations.
• Cons: High cost and complexity require significant implementation effort, often needing a dedicated Salesforce administrator. It is overkill for smaller teams.
• Website: https://www.lwolf.com/propertybase/choose

11. Brivity

Brivity is an all-in-one platform developed by a mega-team operator, focusing on creating a unified ecosystem for growth-minded teams. It combines a CRM, IDX websites, marketing automation, and transaction management into a single, cohesive system. Its core philosophy is to provide teams with every tool they need under one roof, eliminating the need to piece together multiple third-party applications and ensuring consistent data flow across the entire client lifecycle.

The platform is engineered around team accountability and performance. Features like automated action plans, a built-in dialer, and detailed dashboards give team leaders a clear view of agent activity and pipeline health. Brivity’s emphasis on systemization makes it one of the best CRM for real estate teams that want to implement standardized, repeatable processes for everything from lead follow-up to client service.

Key Details & Use Case

• Best For: Mid-sized to large teams and brokerages seeking a comprehensive, all-in-one solution to manage marketing, sales, and transactions. It is ideal for leaders who prioritize performance tracking and standardized agent workflows.
• Pricing: Brivity's pricing is not publicly listed and requires a consultation. User reviews suggest plans are customized, with potential setup fees involved.
• Pros: Truly all-in-one platform reduces tool fragmentation, strong focus on team reporting and accountability, and designed with proven mega-team workflows in mind.
• Cons: Lack of transparent pricing requires a sales call for details. As a heavier system, it may be overly complex for smaller teams or solo agents.
• Website: https://www.brivity.com

12. Cloze

Cloze functions as an intelligent personal assistant that automatically captures and organizes team communications. Its AI-driven engine pulls data from your emails, calendar, and social media, building a comprehensive profile for every contact without manual data entry. This focus on automated relationship management makes it a strong contender for teams that prioritize sphere-of-influence (SOI) selling and want a system that works in the background to surface key opportunities.

The platform’s strength is its ability to score relationships and prompt agents when it's time to reconnect, ensuring no past client or valuable contact is forgotten. Team leaders can leverage shared contacts and collaborative features to maintain a unified client experience, even as agents manage their individual pipelines. Its adoption by major brokerages like eXp Realty highlights its effectiveness and scalability, making it one of the best CRM for real estate teams seeking an affordable, mobile-first solution.

Key Details & Use Case

• Best For: Teams and brokerages focused on SOI and repeat/referral business that need a low-maintenance, mobile-friendly CRM with powerful automation. Excellent for agents who dislike manual data entry.
• Pricing: Business plans suitable for teams include Silver at $21/user/month, Gold at $29/user/month, and Platinum at $42/user/month (all billed annually).
• Pros: Extremely fast setup with automated data sync, low per-user cost, and a robust mobile-first experience for agents on the go.
• Cons: Not an all-in-one solution; requires integration with a separate IDX website provider. Advanced team management and workflow features are gated to higher-tier plans.
• Website: https://www.cloze.com

Top 12 Real Estate Team CRM Comparison

Final Verdict: Aligning Your CRM with Your Team's Growth Strategy

Choosing the right CRM is one of the most consequential technology decisions your real estate team will make. As we've explored, the market offers a diverse range of powerful platforms, each with distinct strengths. The search for the single "best crm for real estate teams" is less about finding a universally perfect tool and more about identifying the platform that aligns perfectly with your team’s specific operational DNA, budget, and long-term growth ambitions.

A clear pattern emerges from our analysis: the right choice hinges on your core business model. Are you an agile, growing team that values flexibility and best-in-class integrations? Follow Up Boss consistently shines as a central hub, allowing you to build a custom tech stack around its powerful contact management and follow-up engine. Conversely, if your priority is a fully integrated, all-in-one ecosystem with robust lead generation and brokerage-level controls, platforms like kvCORE, BoomTown, and Lofty provide comprehensive, out-of-the-box solutions that handle everything from IDX websites to transaction management.

Key Takeaways for Making Your Decision

Before committing to a platform, your leadership team must have a candid discussion about your priorities. Here are the critical factors to weigh:

• Scalability vs. Simplicity: Do you need a system like CINC or Sierra Interactive built for high-volume lead conversion, or is a more straightforward and user-friendly platform like Wise Agent or Real Geeks a better fit for your current size and technical skill level? User adoption is paramount; a complex system that agents refuse to use is a wasted investment.
• Integration vs. All-in-One: Evaluate your existing tools. If you already have systems you love for marketing, lead generation, or transaction coordination, an integration-friendly CRM like Follow Up Boss or Cloze is ideal. If you're looking to consolidate vendors and streamline workflows under one roof, an all-in-one suite is the more logical path.
• Lead Generation Focus: Be honest about your lead sources. Platforms like BoomTown and CINC excel with a heavy focus on paid lead generation (PPC). If your business is primarily driven by sphere of influence, past clients, and referrals, a system with strong relationship-management features might be more critical.

Your Actionable Next Steps

Armed with this information, your path forward should be methodical. First, shortlist three top contenders from this list that seem to fit your team’s profile. Second, schedule in-depth demos for each and insist on seeing real-world use cases relevant to your business, not just a canned sales pitch. Finally, involve your agents in the final stages. The best CRM is the one your team will actually use consistently, so their buy-in is essential for a successful implementation and positive ROI.

Remember, your CRM is the engine of your business, organizing contacts, automating follow-ups, and tracking your pipeline. However, the fuel for that engine is your ability to deliver value to clients quickly and professionally. While your CRM manages the relationship, empowering your agents to act with speed and expertise in crucial moments, like creating a compelling CMA or visualizing a home's potential, is what ultimately wins listings and closes deals. By pairing a strategic CRM choice with high-impact, client-facing tools, you build a resilient technology stack that not only organizes your team but actively accelerates its success.

Ready to supercharge your team's listing presentations regardless of which CRM you choose? Saleswise complements any CRM by equipping your agents with AI-powered, lightning-fast CMAs, property descriptions, and virtual staging in seconds. Empower your team to win more listings by visiting Saleswise and discovering how to deliver unmatched value to clients.